Users Heist 1 Million Facebook Credits In Film Promo
Universal Pictures' Heist It Back scavenger hunt to promote feature film Tower Heist ended up totaling 380,000 heists and awarding one million Facebook Credits to users.
Universal Pictures’ Heist It Back scavenger hunt to promote feature film Tower Heist ended up totaling 380,000 heists and awarding one million Facebook Credits to users.
Heist buttons were hidden on pages and within ads on the social network, and users who discovered them and clicked on them received Facebook Credits, which can be used during game play, for the purchase of virtual goods, or in other applications.
Universal, Ifeelgoods, and The Branding Farm said the film tallied more than 157 million impressions, including 4.1
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