Facebook Creative Shop Turns Focus to SMBs

Small and midsized businesses are no small part of the Facebook community, and Facebook Creative Shop refined some new tools to smooth the process for them.

FacebookCreativeShopSMBsSmall and midsized businesses are no small part of the Facebook community, and Facebook Creative Shop refined some new tools to smooth the process for them.

The SMB-targeted creative elements from Facebook Creative Shop are:

  • Story Packs: Pre-packaged ad ideas by vertical that SMBs can customize with their own photographs and copy.

FacebookCreativeShopStoryPacks

  • Creative Tips: Easy-to-follow guidance on selecting post topics, writing copy, choosing images and shooting video.

FacebookCreativeShopCreativeTips

  • Inspiration Gallery: A library of creative case studies and best-in-class examples from SMBs across verticals, accompanied by creative critique, to help businesses find ads examples from similar businesses.

FacebookCreativeShopInspirationGallery

These new offerings by Facebook Creative Shop follow recently introduced tools from the social network with similar intentions, including its Ads Manager application, Blueprint and Learn How.

Readers: What do you think of Facebook’s efforts to aid SMBs?