Brands Hit the Gas with Facebook Creative Accelerator

Those three brands represent early success stories for Creative Accelerator, which Facebook introduced in March, enabling Facebook Creative Shop to work with brand and agency partners in high-growth countries such as India, Indonesia, South Africa, Kenya and Turkey to establish best practices for campaigns tailored to Facebook users in each country and the devices most commonly used in those nations, mainly mobile phones.

Facebook product manager, emerging markets Nikila Srinivasan discussed the emergence of video on the social network in a Facebook for Business post:

People everywhere are embracing visual communication formats, like video, at a staggering rate.