Facebook Could Soon Have Trademark For The Word "Face"

Facebook has been issued a 'Notice Of Allowance' by the US Patent And Trademark Office for trademarking the word 'Face'.

Face LogoFacebook has been issued a “Notice Of Allowance” by the US Patent And Trademark Office for trademarking the word “Face”, as first pointed out by Aaron Greenspan on Hacker News.

Facebook has been stepping up their efforts to fend off companies who leverage their name as part of a site and now Facebook has one more arsenal in their ongoing battle against supposed trademark infringers, like Lamebook, who has now been blocked from posting any content on Facebook, crippling the site’s traffic. Given how comment the word “face” is, it’s incredible that the Trademark Office has let the company trademark the word for “Telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars”.

While Apple’s recent FaceTime product isn’t a chat room, one has to wonder if it would infringe on Facebook’s soon-to-be-owned trademark on the word “Face” since it’s technically a “telecommunication service”.