Facebook Continues Its ‘Hobbi’ of Borrowing From Other Social Platforms

The newest app from its NPE Team appears to draw inspiration from Pinterest

It’s Pinterest’s turn to be imitated by Facebook, following in the steps of other social platforms, including Snapchat and TikTok.

Hobbi, the fourth stand-alone application from Facebook’s NPE Team (the NPE stands for New Product Experimentation), surfaced on the iTunes App Store this week.

A Facebook spokesperson would only say, “We’re not commenting on the New Product Experimentation Team’s apps.”

The app’s description on its iTunes App Store page immediately brings Pinterest to mind.

It reads, “Capture and organize your creative process: Save photos of the projects you’re working on and the activities you love to do.

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