Contest Asks Artists To Depict Connecting On Facebook

Buddy Media will award $5,000 to the artist who best illustrates the power of connecting, based on the most likes and comments.

Buddy Media launched an art competition as a fresh component of an ad campaign that took flight earlier in the fall.

The winning artist will join illustrators including Matt Moore, Tatiana Plakhova, and Ames Bros, who completed the initial artwork for the campaign, the theme of which is the art of connecting.

On January 31, when the Power Your Connections Illustrator Competition ends, a panel of judges — including Buddy Media Chief Executive Officer Michael Lazerow — will select five finalists to compete for the award.

Tying in a social aspect to the contest, the public will be encouraged to weigh in by voting and commenting on the five competing finalists’ artwork before the judges make their final decision.

The winner will receive $5,000 and have his or her artwork showcased in a global Buddy Media advertising campaign spanning digital and print as well as social channels.

The chosen artist’s work will also be displayed at South By Southwest in Austin this coming March.

The core emphasis of the campaign, and the springboard of inspiration for participating artists, is the link between art’s powerful ability to connect with viewers and Buddy Media’s mission of help brands connect with consumers via social networks.

“This campaign gets people talking, and talking is social media. It’s not about the message that advertisers put out. It’s how consumers engage with it,” said Lazerow in a press release.

Voting will take place on the finalists via the “Power Your Connections” tab on the Buddy Media Facebook page.

Artists, learn how to submit your work at

In a separate announcement, Buddy Media introduced a new analystics product, called C-Rank, or Connections Rank. It allows brands to benchmark performance against industry peers who also power their social marketing with Buddy Media and to see which content has the most traction.