Facebook Connect Making Blog Comments More Authentic

In the few days since Facebook Connect launched, we’ve noticed something: blog commenting is becoming more authentic. The presence of trusted Facebook identity is creating a context for more meaningful conversation on the web.

For example, when Facebook Connect launched on Inside Facebook, Mark Zuckerberg, several people at Facebook, and dozens of people in the industry commented on Inside Facebook for the first time. Why? Because for the first time, Facebook Connect has enabled real identity on the web.

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