Facebook, comScore Say Facebook Marketing Doesn't Suck
Heralds end of social network's quiet period
When Facebook filed to go public back in February, it simultaneously unveiled its advertising revenue for the first time and lost the ability to publicly discuss those numbers or refute critics because of a quiet period mandated by the Securities and Exchange Commission. And oh the critics they've had, including GM's vote of no confidence days before the IPO. Well as the Financial Times pointed out this morning, that quiet period is over, and now Facebook is shouting back at its critics, "No, you're wrong! Check the stats!"
What stats? A study by Facebook and comScore, released today, examines a few brand case studies that show that Facebook marketing drives sales.
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