Facebook revealed Facebook Community Boost, a program aimed at helping small U.S. businesses grow and learn digital skills.
The Facebook Community Boost program will visit 30 cities in 2018, starting with Houston, St. Louis, Albuquerque, Des Moines and Greenville, South Carolina. The program will see Facebook “work with local organizations to provide digital skills and training for people in need of work, to advise entrepreneurs how to get started and to help existing local businesses and nonprofits get the most out of the internet.”
In a Facebook Newsroom post, Dan Levy, VP of small business at Facebook, explained the different ways Facebook Community Boost will help users:
- If you’re looking for a job, we’ll provide training to help improve your digital and social media skills. According to the research, 62% percent of US small businesses using Facebook said having digital or social media skills is an important factor in their hiring decisions — even more important than where a candidate went to school.
- If you’re an entrepreneur, we’ll have training programs on how to use technology to turn an idea into a business or show you ways to create a free online presence using Facebook.
- If you’re a business owner we’re going to offer ways your business can expand its digital footprint and find new customers around the corner and around the globe.
- If you’re getting online for the first time or you want to support your community,we’ll provide training on digital literacy and online safety. And we’ll also help community members use technology to bring people together, with features like Events and Groups.
Elsewhere, Facebook revealed the results of new research by Morning Consult, conducted in partnership with Facebook and the U.S. Chamber of Commerce Technology Engagement Center. According to the research, 56 percent of small and medium-sized businesses in the U.S. that are on Facebook said they have increased sales because of the platform. In addition, 42 percent said they have hired more people due to the growth they’ve experienced since joining Facebook.
Users can learn more about the Facebook Community Boost program here.
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