Facebook Commerce Vendor Boasts $3.78 Billion In Merchandise

SortPrice boasts that $3.78 billion in merchandise has gone on the shelves of more than 1,500 retailers' Facebook storefronts created by the vendor in 2010.

SortPrice boasts that $3.78 billion in merchandise has gone on the shelves of more than 1,500 retailers’ Facebook storefronts created by the vendor in 2010.

Products for sale via SortPrice storefronts grew 60 percent over the past year, and now include 7.6 million items organized into 53,000 categories.

These numbers sound great for SortPrice, but most of us want to know whether and to what extent consumers are buying anything via Facebook storefronts. While we’re at it, how much of this vendor ‘s fees involve some form of commission on the merchandise sales, if any?

When I asked SortPrice how much of the merchandise in its stores has sold, I received the following response:

We’re still in the data collection stage, so we should have that sales data available at a later time. When we do have the data, we’d be more than happy to share it with you for another story.

Until that data becomes available, we can only wager whether the large number of stores opened by big-name brands might bode well for a possibly imminent boom in shopping via Facebook. SortPrice’s storefront customers include Petco, Adidas Soccer, Golfsmith, the Dallas Mavericks professional basketball team, Sharper Image, Adobe and TigerDirect.

To what extent do you think consumers will migrate from shopping on other websites to purchasing via Facebook storefronts?