Facebook Commenters to Gap: Stunts Won't Save Your Awful Logo

The recent logo redesignorama continues with retailer Gap, which just unveiled its revamped branding to a lot of hisses and jeers.

One of the most recognizable logos in retail, the blue box with skinny white writing, has been replaced with a logo that people across the Internet are saying “looks like something a child created using a clip-art gallery,” according to Ad Age. If that’s not enough, you can create your own version on a new site called Crap

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