Facebook Claws Back Lead In Social Logins, Yahoo Falls Further Behind
While Google continues to make gains in social logins, Facebook refuses to relenquish its top spot and Yahoo just can't win.
The big tech companies are having a showdown for the king of social logins. According to social identity solutions provider Gigya, Google continues to make gains, while Yahoo keeps slipping behind.
As recently as Q3 2013, Yahoo held tight to 18 percent of social logins. However, Yahoo has since been losing traction, having lost a total of five percent of its share of social logins. On the other hand, both Google and Facebook have seen increases in social logins by two percent and three percent respectively.
Google’s gains are even bigger on mobile.
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