N.Y. Times' Kristof Creates Facebook Game With Purpose

New York Times columnist Nicholas Kristof is working on a Facebook game to draw attention to the human rights issues he covers in his column.

In a real-life blending of new and traditional media, The New York Times‘ globe-trotting columnist Nicholas Kristof is working on a Facebook game to draw attention to the human rights issues he covers in his column.

The game, which Kristof describes in a Fast Company interview as reminiscent of Zynga’s FarmVille, is being developed by Games for Change in conjunction with a television documentary based on his book, Half the Sky.

Kristof is recognized as one of the first print reporters to fully embrace social media, having an active Twitter account and Facebook page to highlight and research the humanitarian issues he writes about twice a week in the newspaper.

He has more than 313,000 subscribers on Facebook, and regularly solicits feedback or ideas for future columns via his page.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in