Facebook Captures 46% Of Third-Party Logins

In a new study published today by Gigya, Facebook was found to be the most popular third-party login service across all sites, capturing a whopping 46 percent of the market. Also somewhat surprising was that Twitter apparently captures 45% of third-party logins within media sites. What’s becoming increasingly clear is that despite Facebook’s dominance, providing a variety of third-party login services is important to capture all new visitors to a site.

While Facebook has continued to encourage publishers to use their login service, the deprecation of the “Connect” brand has generated at a critical time for the company’s growth.