Facebook Canvas Is Now Instant Experience

The social network’s pixel will be automatically added

Farewell, Facebook Canvas Facebook

Facebook Canvas has a new name— Instant Experience—and some new capabilities to go along with its name change.

The social network said in a blog post that the number of Instant Experience campaigns has more than doubled over the past year, and content now loads 15 times faster than standard mobile websites

Facebook took the wraps off Canvas in February 2016 and added templates in September 2017.

New template Instant Forms—which enables brands to ease the process by which people share their contact information—joins existing templates Instant Storefront, Instant Lookbook, Instant Customer Acquisition and Instant Storytelling.

Facebook also revealed that the Facebook pixel will now be automatically added to Instant Experiences for any brand that is already using the pixel on its website.

The social network said in a blog post, “Businesses can now integrate the Facebook pixel and third-party pixels into their Instant Experience to get more detailed data and insights … This will enable businesses to re-engage with customers who interacted with their Instant Experience.”

Third-party pixels can be embedded into Instant Experiences in order to track engagement and compare performance with that of other campaigns via their analytics or insights tools of choice.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.