Facebook Canvas Ads Can Now Be Included in Collection Ads

Facebook also introduced three new templates for Canvas: Get New Customers, Sell Products and Showcase Your Businesses

Facebook announced Wednesday that its Canvas full-screen immersive ad units are now available within its Collection ad format, and the social network also introduced three new templates for Canvas.

Canvas was unveiled in February 2016 as a way for advertisers to create unique mobile experiences, and Collection, which launched this past March, enables brands to combine a video ad with four recommended products, driving users who click on those products to a fast-loading landing page.

Brands can now attach Canvas experiences to their Collection ads, enabling advertisers to move beyond featuring products for sale and pursue goals including acquisition and awareness.

The social network added in a blog post that after making Canvas available via Collection ads, Canvas is now available for every ad format found in News Feed.

FacebookCanvasCollection from SocialTimes on Vimeo.

Facebook also introduced three new templates for Canvas: Get New Customers, Sell Products and Showcase Your Businesses. Descriptions follow, from its blog post:

Get New Customers: Bring your stories from websites and landing pages over to Canvas to nurture interest in a friction-free fashion and drive customers to convert. Drop assets in this template, add deep links to your websites and create high-quality campaigns with ease.

FacebookCanvasCustomerAcquisition from SocialTimes on Vimeo.

Sell Products: Enable discovery and purchase of products and services in a visual and immersive way. Power your template with a catalog if you have one. Use the manual template if you don’t.

FacebookCanvasSellProductsAndServices from SocialTimes on Vimeo.

Showcase Your Business: Combine the power of engaging videos and photos with ease of drag-and-drop templates. Drive product awareness at scale using your existing creative assets.

FacebookCanvasShowcaseYourBusiness from SocialTimes on Vimeo.

Brands and advertisers can begin experimenting with these new features via the Facebook Creative Hub.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.