Facebook announced Wednesday that its Canvas full-screen immersive ad units are now available within its Collection ad format, and the social network also introduced three new templates for Canvas.
Canvas was unveiled in February 2016 as a way for advertisers to create unique mobile experiences, and Collection, which launched this past March, enables brands to combine a video ad with four recommended products, driving users who click on those products to a fast-loading landing page.
Brands can now attach Canvas experiences to their Collection ads, enabling advertisers to move beyond featuring products for sale and pursue goals including acquisition and awareness.
The social network added in a blog post that after making Canvas available via Collection ads, Canvas is now available for every ad format found in News Feed.
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