Why People Aren't Buying Much On Facebook Yet: INFOGRAPHIC
What's stopping Facebook commerce right now? The same kinds of security fears that people had when stores began opening up shops on the Internet.
What’s stopping Facebook commerce right now? The same kinds of security fears that people had when stores began opening up shops on the Internet.
Social commerce is supposed to reach $30 billion within five years, but right now people are still hesitant even though they spend a lot of time on sites like Facebook.
These attitudes and behaviors are summed up in survey that Harris Interactive did on behalf of Digitas last month, polling 2,630 U.S. adults aged 18 years and older, of which 2,247 were identified as social media users.
The survey findings appear in an infographic at the bottom of this post, but the highlights are as follows:
- 55 percent of social media users aren’t comfortable giving credit card information via social media;
- 45 percents of social media users are at least somewhat comfortable doing so, especially men between the ages of 18 and 54 of $35,000 or more;
- People are...
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