Facebook Has a Buy Button Now, Too

Social networks have become advertising networks, through and through. This isn’t necessarily a negative thing — social drives higher consumer engagement and can drive sales when implemented properly. To wit, Facebook is rolling out its own “buy now” button to take advantage of its position as world’s largest social network.

Recode reported that Facebook is partnering with the online payment service, Stripe. The goal of this to enable consumers to purchase products on Facebook without having to navigate away from the social network to complete the transaction.