Facebook For Business Aims to Boost Advertising

Facebook for Business offers companies a how-to guide to marketing and advertising on the social network.

A new Facebook page offers businesses a how-to guide to marketing and advertising on the social network.

Facebook for Business is a basic subsite that outlines a step-by-step process for launching a marketing plan, and includes both paid and earned media opportunities that businesses can leverage. Facebook breaks down the process along these lines:

  1. Build a presence
  2. Engage your community
  3. Get the word out

Familiar tools such as pages, ads, sponsored stories, deals, places and social plug-ins are all mentioned as resources businesses can incorporate into their Facebook presence to boost their image and drive traffic.

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