Featured Facebook Campaigns: Bud Light, Dentyne and New Belgium Brewing
There were interesting tactics in the Facebook campaigns we looked at this week. Dentyne is combining a television ad campaign with its Facebook Page to try to engage fans over a period of a few months, New Belgium Brewing and Outside Magazine are trying to use a love for dogs to gain network exposure and Bud Light is using the promise of its anticipated Super Bowl ads to get people to flock to its Page.
A few of the campaigns are detailed here, the rest are part of our Facebook Marketing Bible.
Dentyne’s Safe Break Alliance Pop N’Play
Goal: Engagement, Page Growth, Network Exposure, Product Purchase
Core Mechanic: The Pop N’Play game which allows users to play a game that revolves around Dentyne gum once a day from Jan.
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