Facebook brings Promoted Posts to mobile, tests audience options on desktop
Facebook has brought its Promoted Posts feature for pages to its mobile apps for iOS and Android, as well as m.facebook.com. At the same time, the company has begun testing different targeting options for page owners using the desktop version, in some ways limiting the control people have over their ads.
Previously, Promoted Posts could be created through the Pages Manager mobile app, but not from the main application or mobile site. Now, however a user accesses their page, they’ll have a way to easily increase the reach of their posts.
On desktop, some page owners are finding that Facebook has changed who they can target Promoted Posts to.
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