Facebook Brings Political and Issue Ad Policies, Transparency Tools to Taiwan

The presidential election in that country is set for Jan. 11, 2020

Liberty Square in Taipei Yuk Tao Wong/iStock
Headshot of David Cohen

Facebook’s political and issue ad policies and ad transparency tools were extended to Taiwan prior to that country’s presidential election, which will be held Jan. 11, 2020.

Public policy director Katie Harbath said in a blog post that anyone seeking to run ads about social issues, elections or politics in Taiwan must first confirm their identity and disclose who funded the ad, with a person, page or organization’s name to appear in the “Paid for by” disclaimer.

Advertisers must provide additional information such as phone number, email address, website and business address in order to use their organization or page name in the disclaimer.

Harbath said the authorization process also applies to ads related to social issues including political values/governance, civil/social rights, environmental politics, economy, security, foreign policy and crime, adding that potential advertisers should begin the process as soon as possible, as it may take a few days to complete.

Ads from authorized advertisers will be placed in Facebook’s Ad Library for seven years, including disclaimer information and covering ads across all products on the social network’s platform. The Ad Library provides people with details including spend range, reach and name of the person or entity behind the ad.

Facebook debuted transparency tools covering political and issue ads in the U.S. last May, and they were extended to the U.K. last November, India last December, the European Union in March, Australia in April, Canada in June and Singapore in September.

The social network revealed in June that the tools would be extended worldwide, starting with Ukraine, Singapore, Canada (announced earlier that month) and Argentina.

Harbath wrote, “We will continue to refine and improve our policies and tools as part of our commitment to help protect the integrity of elections in Taiwan and around the world.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.