Facebook users have been seeing a barrage of colorful status updates over the past day. Women have been posting single word updates with the color of their bra – red, black, and nude (if that is really a color). Some men have also posted the color of their female companion’s bra. If you didn’t know why your friends were posting colors with no explanation, now you’ll know why!
The exact reason for the “what color is your bra?” campaign remains a mystery, as has been the source of this campaign. Rumors, however, have started to seep in. Detroit Free Press is suggesting that the color update campaign has been started by women in Detroit, who are trying to raise awareness around Breast Cancer. BellyBeyond blog also suggests the same thing, and has included a Facebook message that it received:
Some fun is going on…. just write the color of your bra in your status. Just the color, nothing else. It will be neat to see if this will spread the wings of breast cancer awareness. It will be fun to see how long it takes before people wonder why all the girls have a color in their status… Haha .
Although no fund raising is involved in this campaign, it has been a landmark in viral marketing. The campaign has served as a fast, free and fun way for women to raise awareness about breast cancer and remind other women to get themselves examined.
The campaign has been such a phenomenal success that it is currently the 33rd most popular search on Google in the past hour. We expect this campaign to soon become a top trending topic on Twitter as well.
Charities and non-profits have previously used Facebook to create awareness for social causes and generate funds, however, this campaign suggests the ingenuity in which social media marketing could be used to send messages across the globe and impact behaviors and force actions.
There is one silver lining in this campaign as well, that needs to be touched. The campaign has marked the first successful use of Facebook status updates with very few words to send a powerful message across. If this becomes the norm, and other facebook users started to use short status updates to convey informational, marketing or news worthy messages (which is exactly what Twitter was supposed to do) – well then Twitter would surely have to run for its money. Watch out twitter, Facebook users might just start using Facebook for tweeting as well.
Bra image via Alibaba