Facebook Begins Rolling Out Upgraded Ad Manager
Get a load of the spiffy new guide to the upgraded ad manager.
Earlier this week, Facebook began rolling out upgrades to their ad manager, with more pushed out today including improved graphs and real-time monitoring.
In a new guide (found here), Facebook outlines all of the new features of the upgraded ads manager. The upgrades are relatively straightforward. The revised ad system focuses primarily on performance measured by clicks and connections.
Rather than focus on cost per impression, — which advertisers still do — the new ad manager emphasizes driving conversion and reach, which is another word for “impressions.”
Another interesting metric included with the upgraded ad manager is frequency, which is the average number of times each person saw your ad.
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