Facebook Begins Rolling Out Revamped Ad Preferences Page

It is split into three tabs: Advertisers, Ad Topics, Data

More descriptions will be added and some tools will be relabeled Facebook
Headshot of David Cohen


Facebook will roll out a redesigned Ad Preferences page over the next few months in an effort to simplify navigation.

Director of product management for business integrity Rob Leathern introduced the new design in a tweet, stressing that users will not lose access to any of the controls they currently use or the other transparency measures made available by the social network.

The Ad Preferences page is being split into three tabs—Advertisers, Ad Topics and Data—and Leathern said more descriptions will be added and some tools will be relabeled in response to feedback from users that it was difficult to understand how data informs ads and what some of Facebook’s controls did.

Ad Preferences is still accessible by going to Settings & Privacy, Settings, Ads.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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