Facebook Begins Recommending “Apps You May Like”

Facebook today is launching (or at least previewing) the first major upgrade to the Application Directory that we’ve seen in a while. Instead of recommending apps that have been globally popular recently, Facebook is now recommending “Apps You May Like.”

Based on earlier things I’ve heard, this list is likely generated by looking at which apps your friends are engaging with in combination with which apps are more broadly popular with people like you. While this may decrease the importance of the App Directory as a source of new users for some apps, it should make discovery better for most users.

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