Is Facebook Becoming the Web's Editor in Chief?
Looking to further cement publishers' dependency on its tools and services, Facebook has announced a series of updates to its analytics tool—Facebook Insights for Websites—which is designed to help sites become more social.
Essentially, the social media giant is looking to help publishers figure out what content is proving popular at a given moment, based on what users are liking, commenting on and sharing using Facebook’s suite of social plug-in tools (for instance, the increasingly ubiquitous "like" button).
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