Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers.
The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game engine Unity found that 78 percent of game players are open to engaging with rewarded video ads.
On that note, Facebook Audience Network introduced Rewarded Video, which allows game developers to give players the option of watching a full-screen, immersive video ad in exchange for a reward within the game they are playing.
Rewarded Video is available immediately to all publishers on Facebook Audience Network, and the social network said it is now supporting Unity and fellow game engine Cocos2DX in order to help create Rewarded Video ad units.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in