Facebook application developers can now send up to 5 emails per user per day

Several months ago, Facebook started telling the developer community it would probably deprecate its notification email feature, though it never gave a specific date as to when or how that was going happen. Then, a couple weeks ago, Facebook created a new mechanism for  apps to send email to users, notifications.sendEmail – though the new method included a 1 email/user/day limit. This week, Facebook announced that that limit has now been upped to 5 emails/user/day.

It will be interesting to see how the developer community uses email in relation to messaging, feeds, and traditional notifications, and how strict/transparent Facebook will be regarding appropriate levels of application email. So far, apps have made sparing use of email in comparison to on Facebook channels, which usually convert very well.

Recommended articles