For advertisers looking for support or guidance, there is Facebook for Business. Now, for members of the media (as well as public figures and other organizations like nonprofits), there’s Facebook Media. The social network today announced Facebook Media, a similar resource for media outlets looking for more efficient ways to utilize Facebook.
Nick Grudin, Director of Media Partnerships at Facebook, described the goal of Facebook Media in a blog post:
Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and drive discovery of new stories. In the process, they make Facebook more vibrant.
At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.
Facebook Media behaves similarly to Facebook for Business in its infancy. People can comb through success stories and learn how to best use products such as Facebook Mentions or videos. There are three main objectives that can be drilled down to: driving referrals to digital properties, engaging fans on Facebook and integrating Facebook into television coverage.