The first-ever National Basketball Association Finals game in Canada tips off Thursday night, when the Golden State Warriors visit the Toronto Raptors, and the league teamed up with Facebook and Instagram on several activations to mark its championship series.
The NBA is one of the partners in the introduction of a new feature for Facebook Stories, contribution stickers, which promote interactions between publishers and fans.
The league will add contribution stickers to its Stories, asking fans questions or sharing prompts, and those fans can submit photos or videos with responses.
That content will be shared to both the NBA and to the fans’ own Stories, and the league will reshare Stories from select fans, who will receive notifications if theirs are chosen.
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