Facebook and eBay Introduce Commerce Platform
Even Facebook is growing and evolving and requires enterprise-level solutions like eBay's to handle the massive media and content-sharing for its 750 million users. With all that sharing at that scale involves commercial transactions -- buying and interacting with major consumer brands and products.
Facebook is adopting eBay’s commerce platform to create new social shopping experiences for hundreds of millions of consumers, according to a report from CNET.
Together, eBay is integrating Facebook’s new Open Graph 2.0 functionality into its global commerce systems. X.commerce will be the name of their new business unit. The new unit will include eBay, PayPal and Magento.
“Facebook is now linked into the largest commerce ecosystem,” Matthew Mengerink, vice president and general manager of X.commerce, told CNET.
eBay
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in