Facebook And Amazon Join Forces For Social Shopping
Amazon is using Facebook Connect to offer its users social recommendations for online shopping.
The online retail giant has hatched a plan that will use Facebook profile data to make product recommendations on Amazon’s US and Canadian site. If a Facebook user opts into the service, they will find gift suggestions for their Facebook friends on the recommendations page of Amazon. The suggestions would be based on the information on their friends’ Facebook profiles – such as music or movie preferences – and also their Amazon wish lists.
For Amazon, knowing which of their customers know each other would be an extremely powerful marketing tool and Facebook’s global user base of 500 million means the could scale very quickly.
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