Facebook allows DoubleClick ad tracking
Facebook recently certified Google’s DoubleClick as an approved third-party ad tracker, giving advertisers more flexibility in how they measure impressions, clicks and interactions with their Facebook campaigns.
The social network does not allow third-parties to collect impression tracking data through tracking pixels or tags unless they are certified with Facebook. However, recently Facebook has been expanding its list of partners as brand and agency advertisers look for more ways to understand how their social ads are truly performing.
AdExchanger first reported the DoubleClick approval on Wednesday, citing unnamed sources.
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