Facebook Advertising Update: New Reports for Advertisers
While Facebook’s self-serve advertising solutions allow marketers to experiment with Facebook advertising for as little as $1.00/day or $0.01/click, getting reports at the ad or campaign level has not been the easiest process.
Today, Facebook released an update to its advertising dashboard that allows advertisers to export 3 kinds of reports:
- Advertising Performance
- Responder Demographics (age/sex/location of people who clicked)
- Responder Profile (most popular interests/tastes of people who clicked)
These reports can be run at the campaign, ad, or account level, and sliced by day, week, or month across the current month or last 3/6/12 months.
While
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