DigitalFacebook Advertising Resources: The 6 Types of Ads on the New Home PageBy Adweek Staff|October 30, 2008 ShareBy Adweek Staff|October 30, 2008 ShareWhen the Facebook redesign launched a few months ago, Facebook added a new ad placement on the right rail of the home page. This placement is constant in position but flexible in terms of the types of advertisements that advertisers can place there. While Facebook is still testing the performance of many of these ads with top advertisers, here’s a rundown of the 6 types of home page advertisements you can purchase (if not now, soon) on Facebook:1) Event AdThe Event Ad is integrated with Facebook Events and includes an “RSVP” call to action. When RSVP is clicked, full event details are displayed, including the number of Facebook users and friends attending. Friends’ responses are visible beneath the ad after they have RSVP’d.2) Video AdThe Video Ad is integrated with Facebook Video and can be played in line. Friends’ comments are visible beneath the video, somewhat like a “wall.”3) Gifts AdThe Gifts Ad is integrated with Facebook Gifts, and includes an in-line gift giving call to action. When friends give or receive gifts, it’s visible beneath the ad, along with any comments.4) Page AdThe Page Ad is designed to drive fans of Facebook Pages, and allows users to become fans of a Page in line. When users become fans, it’s listed beneath the ad for friends to see.5) Website AdThis is similar to any other web advertisement out there – clicking the ad just takes you to the advertiser’s website.6) House AdFacebook backfills the home page inventory with house ads to invite friends and check out Facebook features.Recommended articles Adweek Adweek