The Most Common Facebook Advertising Mistake

I’ve had the opportunity to work with a number of individuals in the past who are responsible for the marketing within an organization. As soon as the concept of Facebook advertising is introduced they get excited, however more often than not, they end up disappointed by their advertising performance. The reason isn’t that Facebook advertising doesn’t work. There’s a reason that Facebook’s revenue is projected to be in the billions this year: Facebook’s self-serve advertising is a booming business.