Facebook Advertising Increases 19-Fold This Year
Brand advertising is skyrocketing on Facebook, up 104 percent in the second quarter of 2011 compared with the first quarter, and up a staggering 1,900 percent versus the year-ago quarter, according to the Global Facebook Advertising Report from TBG Digital.
Brand advertising is skyrocketing on Facebook, up 104 percent in the second quarter of 2011 compared with the first quarter, and up a staggering 1,900 percent versus the year-ago quarter, according to TBG Digital.
Retail, in particular, has seen dramatic growth on the social network, as TBG found that the sector accounted for 36 percent of impressions during the second quarter, after being virtually nonexistent on the site as recently as the third quarter of 2010.
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