Facebook Lets Advertisers Broaden Age Targeting, Potentially Providing Cheaper Valuable Inventory
Facebook has made a small change to its performance advertising system, intended to help any advertiser get access to more target users for less money. The company already lets you select advertising demographics based on factors like age, sex and city. Now, it’s giving you the option to slightly expand the scope of the ages you target, giving you access to more people near your desired target, who may cost less to reach.
Here’s the text Facebook about the new feature, currently appearing in advertisers’ administrative panels:
Broaden your age targeting automatically!
You can now get more clicks and impressions outside your target age range, and we’ll make sure you get a good deal! Previously, if you chose to target people aged 24 – 35, your ad would only be shown to people aged precisely 24 – 35.
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