Facebook Advertisements Increase Politicians' Likes 800%
Political advertisements increase Facebook likes eightfold or more.
Interaction between lawmakers in Congress and constituents has grown 300 percent through the use of Facebook ads.
That’s based on data from legislative e-communications firm iConstituent. The Washington, D.C., based firm works with more than 90 lawmakers on Capitol Hill and other elected officials in executing their Facebook advertising, which is aimed at the people they serve in their congressional districts.
Among the Facebook study’s other findings with respect to congressional offices and Facebook ads:
- 900 percent-plus increase in average number of people liking an elected official’s page after Facebook ads, and
- 10 times return on investment as compared to a traditional, glossy paper mailer for one tenth of the price.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in