Does Facebook's News Feed Punish Advertisers (Yet)?

Is the changed news feed harming brand managers and advertisers, or do they just have to plan new content strategies for Facebook?

Oh, that sneaky Facebook! Changes to its platform that weren’t announced Tuesday keep popping up. And some of them have serious implications for brand pages on the social network.

Colin Murphy, director of social for advertising and marketing agency Skinny, examined the impact of the changes implemented by Facebook Tuesday on brand pages and made several disturbing discoveries that were not included in the official announcement by the social network.

These discoveries suggest that Facebook’s latest upgrades may have a detrimental impact on advertising revenues, which just might motivate the site to rejigger things, fast.

Without further ado, here’s more of the skinny from Skinny, along with our own analysis.

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