Facebook’s Revamped Ads Manager Will Include Features From Power Editor

Facebook’s Ads Manager and Power Editor are now one

Ads Manager, with a splash of Power Editor Facebook
Headshot of David Cohen

Facebook’s Ads Manager and Power Editor are now one.

The social network announced Tuesday that starting this week, it will roll out an updated Ads Manager interface, which advertisers will see where they previously accessed Ads Manager or Power Editor, and the new interface will include Power Editor’s ad creating and editing features.

Facebook said in an email to Social Pro Daily that more than 5 million advertisers—mostly small businesses—run ads on the social network each month, and 85 percent of businesses with pages manage them via mobile devices, and Tuesday’s move is aimed at simplifying the experience.

The social network added in a blog post Tuesday, “We are committed to supporting users who preferred Power Editor’s quick creation, as well as those who liked Ads Manager’s guided creation, which is why in the updated Ads Manager, people will automatically be opted in to the workflow they used in the past. And everyone will have the option to change their preferred workflow at any time with a button in the top right of the ad creation window.”

Facebook explained that quick creating enables advertisers to set up campaigns, ad sets and ad elements in whichever order they choose, while guided creation, as the name implies, guides advertisers through the process from start to finish.

Power Editor’s automatic drafts will also be incorporated into the updated Ads Manager, automatically saving brands’ work on the social network’s servers.

As for insights reports, Facebook added, “The updated Ads Manager combines the comprehensive charts and activity history of Power Editor with the breakdowns, summary rows, date benchmarks, exported insights reports and the ability to customize columns from Ads Manager. Now advertisers can create, manage and view results in one easy to use interface.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.