Facebook Ads: "Keywords" Will Change to "Likes and Interests" This Week

Facebook is making a small but profound change to Facebook Ads: “Keywords” will now be known as “Likes and Interests.” The change will be visible in the Facebook Ads interface starting the week of March 8th. While the change is purely semantic, it gives us a key insight into how Facebook plans to revolutionize online advertising.

Facebook Ads announced the change at SMX West, a leading search engine marketing conference. Brian Boland, Facebook’s Manager of Direct Response Solutions, told AllFacebook that he announced the change early at SMX because of the importance of the paid search community to Facebook.

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