Facebook Ads Become Dramatically More Transparent

This evening Facebook added a new level of transparency to their ads with the addition of a single line of text: the URL of the page that the ad is promoting. Prior to now there was a huge gap in transparency within ads in that advertisements could be generated that said the destination page was about something it wasn’t. The result was that advertisers took advantage of this information gap as a tool to inflate the number of actions (likes) on individual ads.