Facebook Adds Traffic Source Insights for Creators and Publishers of Videos

The new data is part of the Retention Insights surface in Creator Studio

Facebook added a new set of video insights to the Retention Insights surface in its Creator Studio dashboard for managing, monetizing and tracking the performance of content, Traffic Source Insights.

The social network detailed the four sections of its new Traffic Source Insights in a blog post:

  • Followers: Facebook pointed out that newly published videos may be seen by people who have liked or followed pages in various locations, including News Feed, Facebook Watch and the pages themselves.
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