Facebook tests 'suggested guests' for events

Some Facebook users now see a “suggested guests” module on events they plan to attend.

Suggested guests are listed on the right side of the event page along with an invite button. Facebook seems to serve suggestions based on interests relevant to the event and mutual friends attending. This test feature could increase awareness and attendees for public events.

For instance, an event page for a concert might suggest friends who listen to the artist on Spotify and could lead people to decide to go together.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in