Facebook Adds Relevance Scores to Ad Reports
Facebook wants to give advertisers better feedback, and the company announced Wednesday that advertisers will see relevance scores (on a scale of 1 to 10) in their ad reporting tools
Not every Facebook ad is relevant. While Facebook advertisers may be bombarding you with ads for chocolate, flowers and jewelry if you’ve put that you’re in a relationship, odds are you’ve probably already taken care of that. Or just because you’re from a certain area doesn’t mean that you’re interested in tickets to an upcoming Justin Bieber concert at the nearest arena.
Facebook wants to give advertisers better feedback, and the company announced Wednesday that advertisers will see relevance scores (on a scale of 1 to 10) in their ad reporting tools.
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