Facebook Adds "Related Posts" with Questions and Comments to Sponsored Stories
Facebook experimented with a new “Related Post” Sponsored Story format that leverages comments and questions over the Thanksgiving holiday to encourage more interaction between consumers and respective brands.
This is an improvement on Facebook’s “Comment” Sponsored Story ad unit, which draws posts from a brand’s Facebook Page to create a display ad with a text question beneath the Sponsored Ad content. Now, the ads don’t have to connect to a previous post, and comment activity on the ad is solely kept within the ad, not connected to the News Feed.
Brands
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