Facebook Adds Per Post Impression Data to Page Insights Exports to Help Brands Track Their Performance

Some Facebook Page admins are now seeing a new tab called “Per post” in the data exports from Page Insights. Data in the tab includes impressions per post and the total percentage of a Page’s fans that left feedback on the post. Previously, admins could only see daily impressions and feedback data in Insights. Per post data could only be found on a Page’s wall below the posts themselves, forcing admins to manually copy down impression and feedback data.

If rolled out to all Page admins, the addition of per post data to Page Insights will make it easier for brands to track what kinds of posts and timing result in the higher exposure and engagement.

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