Facebook Adds More Reporting Options in Time for the Holiday Shopping Season

Cross-account reporting, custom metric building and conversion path reporting

Facebook released three updates to its reporting features to help businesses get a better handle on how their campaigns are performing during the holiday shopping season.

The social network’s new cross-account reporting option will enable brands to see metrics including reach, impressions and conversions across multiple ad accounts.

The new feature also includes de-duplicated reach, or unique people reached across accounts and campaigns, giving brands a clearer picture of who they are reaching and the accuracy of their ad targeting.

Facebook also introduced a custom metric building feature, enabling advertisers to formulate and save metrics that tailor their reports to match their business goals.

Facebook

The social network said in a blog post, “Cross-account reporting and custom metrics can help your better understand the performance of your campaigns, improve your advertising strategy and understand who you are reaching during the holidays and beyond.”

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